Princess cereal face-off

CerealizabowlSome people are all about wine — they know how to sniff it, taste it, savor it. Others are foodies. They know the taste of every obscure spice you never even knew existed. Me? I’m all about morning grains. Welcome to the latest installment of Cerealizabowl, my occasional series documenting my lifelong love of breakfast cereal.

Today I seek to answer a question first posed by the Evil Queen in 1937’s Snow White and the Seven Dwarfs: “Magic mirror on the wall, which is the fairest princess cereal of them all?” I recently spotted two new cereals in the Best Aisle of the Grocery Store, each featuring a different Disney princess. Me being me, I had to try them both. Would they sing “Be Our Guest” in my breakfast nook? Or would they make me proverbially prick my finger on a spindle and fall asleep until lunch?

Disney Princess Cereal
prod_img-6465515_belleMy three daughters love the princesses — any princess, be it Belle, Leia, or Peach, so I knew they’d love this cereal. As for myself, I wasn’t so sure. At first glance, this is a YALCC — Yet Another Lucky Charms Clone. Oats, marshmallows of different shapes and colors… does Lucky the Leprechaun have a lawyer? Maybe he filled his pot of gold with the spoils of many a successful copyright lawsuit?

But Disney Princess cereal has a new twist. It’s strawberry flavored! This, too, has been done before (Strawberry Cheerios, anyone?), but it’s so tasty, I don’t mind a bit.

The real joy of Disney Princess cereal comes in its marketing. First, Kellogg’s took a play from the 1990s comic book market and released this cereal with four different covers, I mean boxes. Each one features a different princess: Belle, Ariel, Jasmine, or Rapunzel. Do you think my daughters were satisfied with just one? Oh no, they needed all four.

However, the part that thrilled me most was each box featured a “prize.” This was a great throwback to the days of a toy in every cereal box. When I was growing up, the first thing I did upon opening a box of cereal was root through it in search of the included toy. Most cereals don’t offer toys inside the box anymore, which is a shame because passing on traditions to our children is important, you know? Though the prizes were simply items to cut out of the back of the box (a bookmark, a picture frame, a tiara, and a doorknob decoration), I appreciated the effort.

IMAG0443Disney Moana cereal
I know Moana isn’t technically a princess, but as Maui himself says, “If you wear a dress and have an animal sidekick, you’re a princess.” And for the purpose of this cereal face-off, she needs to be a princess, because while strawberry Lucky Charms Disney Princess cereal is good, Moana cereal is awesome.

Moana cereal is made of corn puffs rather than oats, and its pieces are larger, puffier, and much airier than Disney Princess cereal. But what really sets it apart is the taste.

I don’t have the most discriminating palate in the world. (Case in point: my favorite food is breakfast cereal.) I can’t put a bite of food into my mouth and instantly recite all of its ingredients the way my wife can. So it wasn’t so strange that I couldn’t place what Moana cereal tasted like when I first took a bite. But neither could I with the second bite, the third, or even the first bowl. The only words that came to mind were: wow, oh man, and nom nom nom.

Eventually, I decided it tasted like raspberries, but now I think it’s more of a vanilla taste. Either way: delicious. And after you add milk to it? Well, remember the old commercials where milk is poured into Lucky Charms and a rainbow instantly sprouted right out of the bowl? That actually happens when you add milk to Moana cereal. Whoever made this cereal can rightfully smile upon us and say, “You’re Welcome.”

I should also mention I did not even get a bite out of the first box of this cereal that entered my house. My kids loved it so much, they devoured it all in one breakfast. Good kids, all of them — darn good kids. They’ve come to appreciate the finer things in life.

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